30 years
Three decades in B2B sales
Graham Hawkins leads sales teams across the UK, Australia and Asia Pacific, including at The Attachmate Group and Experian, and writes The Future of the Sales Profession and Sales Transformation.
Our story
Our story: why three operators started GRO3
GRO3 started in 2024 when three operators agreed on one thing: buyers had changed, and most businesses’ growth systems hadn’t. Graham Hawkins brought the sales thinking and the Deep Selling method, Stewart Bairstow the experience of scaling a technology business, and Nicole Short the delivery discipline that makes change stick.
IMG-AB-02 · 21:9 · misty green hills at dawn with a single track leading up to a ridge
Buyers changed. Growth systems didn’t.
By the time a buyer talks to a seller, most of the research is done. They arrive late, informed and with a shortlist. The sellers they meet are often still pitching, still working one contact at a time and still forecasting on optimism.
Inside those businesses, the symptoms look familiar: a CRM bought and barely used, a sales process that lives in people’s heads, a rollout that ended the week the training did, and a leadership team that knows AI matters but cannot see where to start.
Each founder had spent a career fixing one part of that picture. Graham rebuilt how sales teams sell. Stewart built and scaled the technology businesses that sell those platforms. Nicole ran the delivery that decides whether any of it is adopted. None of them had seen the three jobs done by one partner, from strategy to system. So they built it.
How GRO3 came together
Three careers, one method and one decision, in order.
What we built
One partner, from strategy to system. GRO3 does the thinking and the building together, then stays until the new way of selling and working is adopted.
That shows up as three things a business can point to: corporate sales training and enablement built on the sales methodology in the book, CRM consulting and implementation as a HubSpot partner and monday.com partner, and the change management consultant work that makes it stick. Sell, work and grow.
Sell smarter
Work better
Grow faster
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The GRO3 founders working together at a table
