Co-founder and Head of Growth
Graham Hawkins
Co-founder and Head of Growth, GRO3
Graham Hawkins is co-founder and Head of Growth at GRO3 and co-author, with Dr Mark Micallef, of Deep Selling (Wiley, 2024). After about 30 years in B2B sales and sales leadership across the UK, Australia, and Asia Pacific, he helps businesses rebuild how they sell for the age of AI.
At a glance
Co-founder and Head of Growth
Deep Selling, sales transformation, AI in B2B selling, sales enablement, sales leadership
Director of Sales, The Attachmate Group; Head of Sales, Experian
MBA (Distinction), RMIT
LinkedIn Top Voice 2018
Deep Selling (Wiley, 2024, with Dr Mark Micallef); The Future of the Sales Profession; Sales Transformation
Career
Graham has spent about 30 years in B2B sales and sales leadership across the UK, Australia, and Asia Pacific. He was Director of Sales at The Attachmate Group and Head of Sales at Experian, leading teams through the shift from product-led selling to buyer-led buying.
That experience became the foundation for three books. The Future of the Sales Profession and Sales Transformation set out why selling had to change. Deep Selling, written with Dr Mark Micallef and published by Wiley in 2024, turned the thinking into a method: a four-stage maturity model and the practical changes to mindset, skill-set and tool-set that move an organisation from shallow to deep.
At GRO3, Graham leads the sales transformation work. He runs Growth Assessments, designs training and coaching programs built on Deep Selling, and works with leadership teams on the pipeline, forecast and coaching rhythms that make the new way of selling stick. He holds an MBA with distinction from RMIT, was named a LinkedIn Top Voice in 2018 and has spoken at INBOUND.
Books
Deep Selling (Wiley, 2024, with Dr Mark Micallef); The Future of the Sales Profession; Sales Transformation
Speaking
INBOUND
