Selling

Change management that makes the new way stick

Adoption programs that turn rollouts into routine. We help your people take on new systems and new ways of working, and keep them there.

Team gathered around a wall screen

What does a change management consultant do?

A change management consultant helps people move from the old way of working to the new one, and makes sure they stay there. That means understanding who is affected, planning how the change is introduced, training and supporting people through it, and measuring whether it has been adopted. GRO3 focuses on change that comes with new systems and new ways of selling and working.

A lot of change is announced, not adopted. A new CRM goes live, a new process gets a launch email, and a few months later people are back in their spreadsheets. We treat adoption as the main event. We design the change with the people it affects, train them in the tools they'll use, build internal champions, and track usage until the new way is simply how things are done.

Our approach draws on Dr Mark Micallef's research into the tensions that make organisational change succeed or stall. New to the topic? Read what change management is and how the process works.

Nicole Short

By

Nicole Short

,

Co-founder & COO

What does a change management consultant do?

A change management consultant helps people move from the old way of working to the new one, and makes sure they stay there. That means understanding who is affected, planning how the change is introduced, training and supporting people through it, and measuring whether it has been adopted. GRO3 focuses on change that comes with new systems and new ways of selling and working.

A lot of change is announced, not adopted. A new CRM goes live, a new process gets a launch email, and a few months later people are back in their spreadsheets. We treat adoption as the main event. We design the change with the people it affects, train them in the tools they'll use, build internal champions, and track usage until the new way is simply how things are done.

Our approach draws on Dr Mark Micallef's research into the tensions that make organisational change succeed or stall. New to the topic? Read what change management is and how the process works.

Nicole Short

By

Nicole Short

,

Co-founder & COO

What does a change management consultant do?

A change management consultant helps people move from the old way of working to the new one, and makes sure they stay there. That means understanding who is affected, planning how the change is introduced, training and supporting people through it, and measuring whether it has been adopted. GRO3 focuses on change that comes with new systems and new ways of selling and working.

A lot of change is announced, not adopted. A new CRM goes live, a new process gets a launch email, and a few months later people are back in their spreadsheets. We treat adoption as the main event. We design the change with the people it affects, train them in the tools they'll use, build internal champions, and track usage until the new way is simply how things are done.

Our approach draws on Dr Mark Micallef's research into the tensions that make organisational change succeed or stall. New to the topic? Read what change management is and how the process works.

Nicole Short

By

Nicole Short

,

Co-founder & COO

Nicole leads operations and delivery at GRO3: the adoption work that makes new ways of working stick. She brings twenty years in technology and management.

What our change management services cover

The structure of a change program, and the practical support people need to make it real.

What our change management services cover
AreaWhat we doWhat you get
Change impact assessmentWe map who is affected, how much, and what they stand to gain or lose.A clear view of the change from every team's side.
Change strategy and planWe plan the sequence, the messages, and the support, team by team.A plan leaders can follow and explain.
Stakeholder engagementWe bring leaders and sceptics in early, so the design reflects how work really gets done.Fewer surprises and less resistance at go-live.
Training rolloutsWe train people in the tools and processes they'll use, in the order they'll use them.People who are confident on day one.
Internal championsWe pick, train, and support champions inside each team.Help that's a desk away, not a ticket away.
Adoption trackingWe measure usage and sentiment, then act on what the data shows.Proof the change has stuck.
Team gathered around a wall screen
Team gathered around a wall screen

Change management services built for new systems

Much of the change we manage arrives with a new platform: a CRM, a work management tool, a new sales process. That's where adoption is won or lost, so that's where we focus.

Designed with the people affected

We use Double Diamond design thinking to explore the problem with the people who live it, before we design the answer.

Change across generations

Today's teams span several generations, each with different expectations of work and technology. We plan for all of them.

Built into the tools

Guidance, checklists, and dashboards sit inside the platform, so support is there when people need it.

Grounded in research

Our approach draws on Dr Mark Micallef's research into the tensions that shape organisational change.

Woman reading the book Deep Selling

Change management training for leaders and champions

Change sticks when the people closest to the work can lead it. We train your leaders and champions to explain the change, handle resistance, and keep momentum after we've gone.

Leaders

How to sponsor change visibly, set expectations, and remove blockers.

Managers

How to coach their teams through the change, one conversation at a time.

Champions

How to support peers day to day and feed back what isn't working.

Adoption you can see in the CRM

We track adoption the way you track revenue: in the system. Usage, data quality, and process steps become visible, so you can act early.

Every user logged in

Every user logged in

Launch

Team trained and live on the new pipeline

Weekly active users rising

Weekly active users rising

Embed

Deals updated in the CRM, not in spreadsheets

Old reports switched off

Old reports switched off

Normalise

Pipeline review run from the dashboard

Fixes shipped every month

Fixes shipped every month

Improve

Champions feed back what to change

Every user logged in

Every user logged in

Launch

Team trained and live on the new pipeline

Weekly active users rising

Weekly active users rising

Embed

Deals updated in the CRM, not in spreadsheets

Old reports switched off

Old reports switched off

Normalise

Pipeline review run from the dashboard

Fixes shipped every month

Fixes shipped every month

Improve

Champions feed back what to change

How a change program runs

Discover

We talk to the people affected, from leaders to the front line, about how work gets done today.

Diagnose

We assess readiness, impact, and risk, team by team.

Design

We design the change plan, training, and champion network with the people it affects.

Deploy

We run the rollout: communications, training, and support at go-live.

Drive adoption

We coach, support, and track usage until the new way is routine.

Scale

We hand over the playbook so your team can run the next change itself.

Change management or project management: what's the difference?

Projects deliver the change. Change management makes sure people use it.

Change management

Project management

Focus

Change management

Change management

People: awareness, skills, and adoption

Project management

Project management

Delivery: scope, time, and budget

Success means

Change management

Change management

People working the new way

Project management

Project management

The project delivered on time

Ends

Change management

Change management

When the new way is routine

Project management

Project management

At go-live

Key tools

Change management

Change management

Impact assessment, training, champions, adoption data

Project management

Project management

Plans, milestones, risk logs

You need both. Without change management, a project can finish on time and still fail.

You need both. Without change management, a project can finish on time and still fail.

Who it's for

  • Leaders rolling out a new platform

    You've bought the system. Now you need people to use it.

  • Operations and transformation leads

    You're running change across teams that work very differently.

  • Heads of sales

    You're changing how the team sells and need it to stick.

  • People and culture leaders

    You want change people come with, not change that happens to them.

  • Leaders rolling out a new platform

    You've bought the system. Now you need people to use it.

  • Operations and transformation leads

    You're running change across teams that work very differently.

  • Heads of sales

    You're changing how the team sells and need it to stick.

  • People and culture leaders

    You want change people come with, not change that happens to them.

What clients say

Peter Kendall

CEO

Extolla

GRO3 helped us rethink the way work gets done across Extolla - simplifying processes, improving visibility and creating greater alignment across our teams.

Part of one growth system

The questions we hear most

01

What do change management consultants deliver?

Change management consultants help an organisation introduce a change and make it last: assessing the impact, planning communications and training, supporting people at go-live, and measuring adoption afterwards. Ours focus on change that comes with new systems and new ways of working, such as a new CRM or a new sales process.

02

Why do change programs fail?

Usually because the change is treated as finished at go-live. People get one round of training, the old way stays available, and nobody tracks whether the new way is being used. Adoption needs a plan, champions, and measurement long after launch.

03

What is the Double Diamond?

The Double Diamond is a design process in two halves. First you explore the problem widely, then narrow it to the real issue. Then you explore solutions widely, then narrow to the one that works. We use it to design change with the people affected, not for them.

04

How do you measure adoption?

We agree the signals up front, such as active users, data completeness, process steps followed, and old tools retired, then track them in the platform itself. We pair the numbers with regular check-ins with champions, so we know why as well as what.

05

Can you help with change that isn't about technology?

Yes. The same approach works for a new sales process, a restructure, or a new way of working. Technology rollouts are simply where adoption is easiest to see.

06

How long does a change management program take?

It depends on the size of the change and the number of people affected. Either way, the program runs until adoption is measurable, not just until go-live.

Make the new way stick

Start with a Growth Assessment. We'll show you where adoption is at risk and what it will take to make the change last.

Make the new way stick

Start with a Growth Assessment. We'll show you where adoption is at risk and what it will take to make the change last.

Make the new way stick

Start with a Growth Assessment. We'll show you where adoption is at risk and what it will take to make the change last.