Technology

Revenue intelligence that turns every call into coaching

Turn calls into coaching. Every conversation captured, coached, and forecast, so managers coach from evidence and leaders forecast from fact.

Sales leader and seller reviewing a recorded sales call together

What is revenue intelligence?

Revenue intelligence uses AI to capture and analyse what happens in your sales calls, emails, and deals, then turns it into insight: which deals are at risk, what top sellers do differently, and how reliable the forecast is. It replaces opinion with evidence. GRO3 sets up revenue intelligence platforms such as Gong and builds the coaching habits that make them pay off.

Recording calls is easy. Using them well is the hard part. We connect revenue intelligence to your CRM and your sales method, so insights land where managers coach and sellers work.

Calls are reviewed against the Deep Selling method, deal risk shows up before the forecast call, and the patterns in your best conversations become the playbook for everyone.

Stewart Bairstow

By

Stewart Bairstow

,

Co-founder & CEO

Last reviewed

What is revenue intelligence?

Revenue intelligence uses AI to capture and analyse what happens in your sales calls, emails, and deals, then turns it into insight: which deals are at risk, what top sellers do differently, and how reliable the forecast is. It replaces opinion with evidence. GRO3 sets up revenue intelligence platforms such as Gong and builds the coaching habits that make them pay off.

Recording calls is easy. Using them well is the hard part. We connect revenue intelligence to your CRM and your sales method, so insights land where managers coach and sellers work.

Calls are reviewed against the Deep Selling method, deal risk shows up before the forecast call, and the patterns in your best conversations become the playbook for everyone.

Stewart Bairstow

By

Stewart Bairstow

,

Co-founder & CEO

Last reviewed

What is revenue intelligence?

Revenue intelligence uses AI to capture and analyse what happens in your sales calls, emails, and deals, then turns it into insight: which deals are at risk, what top sellers do differently, and how reliable the forecast is. It replaces opinion with evidence. GRO3 sets up revenue intelligence platforms such as Gong and builds the coaching habits that make them pay off.

Recording calls is easy. Using them well is the hard part. We connect revenue intelligence to your CRM and your sales method, so insights land where managers coach and sellers work.

Calls are reviewed against the Deep Selling method, deal risk shows up before the forecast call, and the patterns in your best conversations become the playbook for everyone.

Stewart Bairstow

By

Stewart Bairstow

,

Co-founder & CEO

Last reviewed

Stewart leads GRO3's technology practice, connecting platforms like revenue intelligence to the way your team sells.

What our revenue intelligence work covers

We set the platform up, connect it to your CRM, and build the habits that make it pay off.

What our revenue intelligence work covers
AreaWhat we doWhat you get
Setup and integrationWe configure the platform and connect it to your CRM, calendars, and email.Every conversation captured and linked to the right deal.
Call coaching programsWe build coaching around real calls, reviewed against the Deep Selling method.Managers who coach from evidence.
Deal and pipeline insightWe set up the views and alerts that show where deals are at risk.Fewer surprises at the end of the quarter.
ForecastingWe build a forecast process on conversation and deal data.A forecast leaders can trust.
Playbook from your best callsWe find the patterns in winning conversations and turn them into the playbook.What works, shared across the team.
AdoptionWe train sellers and managers to use the insights every week.A platform that earns its licence fee.
Sales leader and seller reviewing a recorded sales call together
Sales leader and seller reviewing a recorded sales call together

Conversation intelligence that coaches every seller

Conversation intelligence is the part of revenue intelligence that listens. We use it to give every seller specific, regular feedback, not just the sellers a manager has time for.

Coaching moments

Talk time, questions asked, next steps agreed, and other signals, flagged for coaching.

Call libraries

Your best calls, organised by stage and situation, for onboarding and practice.

Deal reviews from evidence

Pipeline reviews built on what buyers actually said.

From the call to the CRM

The conversation updates the deal, the deal updates the forecast, and managers see where to coach.

Next step captured

Next step captured

Call

Discovery call recorded and transcribed

Risk flagged

Risk flagged

Deal

CRM updated from the conversation

Feedback shared

Feedback shared

Coach

Manager reviews the key moment

Forecast confidence rising

Forecast confidence rising

Forecast

Commit call backed by evidence

Next step captured

Next step captured

Call

Discovery call recorded and transcribed

Risk flagged

Risk flagged

Deal

CRM updated from the conversation

Feedback shared

Feedback shared

Coach

Manager reviews the key moment

Forecast confidence rising

Forecast confidence rising

Forecast

Commit call backed by evidence

How a revenue intelligence rollout runs

Discover

We learn how your team sells, coaches, and forecasts today.

Diagnose

We find where deals stall and where coaching would help most.

Design

We design the setup, CRM connections, scorecards, and coaching rhythm.

Deploy

We configure the platform and connect it to your CRM and calendars.

Drive adoption

We coach managers to use the insights in one-to-ones and pipeline reviews.

Scale

We turn the patterns from winning calls into the playbook for every team.

Conversation intelligence or revenue intelligence: what's the difference?

One listens to calls. The other connects calls to deals and the forecast.

Conversation intelligence

Revenue intelligence

Looks at

Conversation intelligence

Conversation intelligence

Calls and meetings

Revenue intelligence

Revenue intelligence

Calls, emails, deals, and pipeline

Answers

Conversation intelligence

Conversation intelligence

How did that conversation go?

Revenue intelligence

Revenue intelligence

Which deals will close, and why?

Used by

Conversation intelligence

Conversation intelligence

Sellers and managers, for coaching

Revenue intelligence

Revenue intelligence

Managers and leaders, for coaching and forecasting

Value

Conversation intelligence

Conversation intelligence

Better conversations

Revenue intelligence

Revenue intelligence

Better conversations and a more reliable forecast

Revenue intelligence includes conversation intelligence. Start where your biggest gap is.

Revenue intelligence includes conversation intelligence. Start where your biggest gap is.

Who it's for

  • Sales leaders

    You want a forecast you can defend in the boardroom.

  • Sales managers

    You want to coach every seller, not just the ones you can sit in with.

  • Sellers

    You want feedback that helps you win, and less admin after every call.

  • RevOps leaders

    You want the CRM updated from what actually happened.

  • Sales leaders

    You want a forecast you can defend in the boardroom.

  • Sales managers

    You want to coach every seller, not just the ones you can sit in with.

  • Sellers

    You want feedback that helps you win, and less admin after every call.

  • RevOps leaders

    You want the CRM updated from what actually happened.

Part of one growth system

The questions we hear most

01

What's the difference between revenue intelligence and a CRM?

A CRM stores what sellers enter. Revenue intelligence captures what actually happened, from calls, emails, and meetings, and analyses it. The two work best together: revenue intelligence keeps the CRM accurate, and the CRM gives the insight a home.

02

Does GRO3 work with Gong?

Yes. We set up Gong for sales teams, connect it to HubSpot or your CRM, and build the coaching rhythm around it.

03

How does revenue intelligence improve forecasting?

It replaces opinion with evidence. Instead of asking sellers how confident they feel, you can see whether the buyer has engaged, who has been involved, and whether next steps were agreed. That makes it easier to spot risk early and commit to numbers you can defend.

04

Will our sellers be comfortable being recorded?

They're far more likely to be when it's introduced as coaching, not surveillance. We set clear rules on who reviews what and why, and build consent and privacy settings into the setup in line with your own policies.

05

How long does revenue intelligence take to set up?

The software is the quick part. Most of the effort goes into the coaching rhythm, so we plan both from the start.

06

Does revenue intelligence connect to HubSpot?

Yes. Revenue intelligence platforms connect to major CRMs, including HubSpot. We set up the connection so calls, notes, and next steps land on the right contact and deal.

Turn every call into coaching

Start with a Growth Assessment. We'll show you where conversation data could lift coaching and forecasting in your team.

Turn every call into coaching

Start with a Growth Assessment. We'll show you where conversation data could lift coaching and forecasting in your team.

Turn every call into coaching

Start with a Growth Assessment. We'll show you where conversation data could lift coaching and forecasting in your team.