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AlliancesAlliance Advantage: The Art of Creating Value Through Partnering Yves L. Doz, Gary Hamel After a decade of reeningeering and downsizing, many companies are leaner, more efficient, and acutely focused on their core business. Yet today's growth opportunities in global markets and new technologies demand a wider range of skills. More and more, firms must turn to alliancesoften with their rivals-to meld the right resources for pursuing new opportunities. However, few managers are accustomed to working with undefined boundaries between collaboration and competition, with the need to combine unfamiliar skills, with networks of interdependent alliances, and with complex value creation strategies. Nor has their experience with traditional joint ventures prepared them for this world of intricate alliance webs. Alliance Advantage aims to help today's managers and their companies be more successful in theirefforts to create, guide, and thrive with alliance strategies. The Venture Imperative Heidi Mason, Tim Rohner The Venture Imperative is strongly practical in orientation a must-read for those serious about launching a corporate venturing unit within their own company. Open Innovation, The New Imperative For Creating And Profiting From technology Chesbrough, Henry William This work provides a new paradigm for managing corporate research and bringing new technologies to market. It includes four case studies (Xerox-PARC), IBM, Intel, and Lucent) showing the open innovation paradigm in all its potential, and risk. Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation Annabelle Gawer, Michael A. Cusumano Certain products, like the VCR and the microprocessor, are far more valuable as the center of a network of ancillary items than they ever could become on their own. Platform Leadership, by Annabelle Gawer and Michael A. Cusumano, examines how a handful of firms has maximized this position--or are attempting to do so--and proposes a framework that other businesses can use to establish similar game plans. Combining original research with analysis that draws upon their experiences as professors specializing in high-tech strategy, Gawer and Cusumano focus on Intel, Microsoft, Cisco, Palm, NTT DoCoMo, and supporters of the Linux operating system to show how to establish and expand this vital hub positioning. Their four-pronged approach concentrates on scope (what firms produce on their own and encourage others to produce), technology (how much detail about product architecture and design they should disclose to outsiders), alliances (how collaborative or competitive their relationships with those outsiders should be), and organization (what structures best balance subsequent external and internal conflicts).
The Idea Edge Bob King and Dr. Helmut Schlicksupp Provides the latest application tools for stimulating creativity in the workplace. Taking you beyond the theory of creativity, this book provides team leaders and managers with specific tools and techniques to support and practice creative thinking within their organizations. Applied Imagination: Principles and Procedures of Creative Problem-Solving 3rd Edition Alex F. Osborn This book is a reprint of the third revised edition of Alex F. Osborn's classic text in creative problem solving. In Applied Imagination, Dr. Osborn speaks of the importance of imagination in all areas of life. It is possible to approach your creative potential through exposure to and exercise of the principles and techniques presented in this book. The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm Tom Kelley, Jonathan Littman IDEO, the world's leading design firm, is the brain trust that's behind some of the more brilliant innovations of the past 20 years--from the Apple mouse, the Polaroid i-Zone instant camera, and the Palm V to the "fat" toothbrush for kids and a self-sealing water bottle for dirt bikers. In this terrific book from IDEO general manager Tom Kelley (brother of founder David Kelley), IDEO finally delivers, flow-chart-filled "process speak" of most how-you-can-do-what-we-do business books. Sure, there are some good bulleted lists to be found here--such as the secrets of successful brainstorming, the qualities of "hot teams," and, toward the end, 10 key ingredients for "How to Create Great Products and Services," including "One Click Is Better Than Two" (the simpler, the better) and "Goof Proof" (no bugs). Breakthrough Zone : Harnessing Consumer Creativity for Business Innovation Roy Langmaid, Mac Andrews This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. The authors argue that it is customers themselves who are best-placed to conceive great new products and services, but that they will need time and trust to work out how these might best be created. Traditional ways of talking to customers such as focus groups lack honesty and place perceptual barriers, the solution is the Breakthrough Zone, a creative meeting of customer and executives in which desires are unlocked and needs identified. Creativiteit. Hoe?Zo! Byttebier Igor Een
praktische gids voor het stimuleren van creativiteit. Dit boek
geeft de lezer een rondleiding in zijn eigen denken en helpt
hem de eigen creativiteit te ontdekken. Ook wordt aandacht besteed
aan het creatief proces en de creativiteit met de groep om te
eindigen met
Subsidiewijzer Ministerie van de Vlaamse Gemeenschap, Administratie Economie, Afdeling Europa Economie, Euro Info Centre De subsidiewegwijzer voor ondernemingen biedt u een overzicht van de belangrijkste overheidsstimulansen voor ondernemingen op regionaal, federaal en Europees vlak met bijzondere aandacht voor de KMO’s.
Vision of the Future Philips / V&K What will life be like in the future? An exploration of possible lifestyles, products and services in the domestic, public, personal and mobile domains. The Experience Economy: Work Is Theatre & Every Business a StageB. Joseph Pine II, James H. Gilmore With The Experience Economy, Pine Gilmore explore how successful companies-using goods as props and services as the stage-create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business. Make no mistake, say Pine Gilmore: goods and services are no longer enough. Experiences are the foundation for future economic growth, and The Experience Economy is the playbook from which managers can begin to direct new performances. Competing for the Future G. Hamel / C.K. Prahalad Winning in business today is not about being number one--it's about who "gets to the future first," write management consultants Gary Hamel and C.K. Prahalad. In Competing for the Future, they urge companies to create their own futures, envision new markets, and reinvent themselves.Competing for the Future is for managers who are serious getting their companies in front.
The Sources of Innovation Eric von Hippel In this synthesis of his seminal research, von Hippel demonstrates that innovation occurs in different places in different industries. Presenting a series of studies showing that end-users, material suppliers, and others are the typical sources of innovation in some fields, von Hippel explores why this variation in the "functional" sources of innovation occurs and how it might be predicted. He also proposes and tests some implications of replacing a manufacturer-as-innovator assumption with a view of the innovation process as predictably distributed across users, manufacturers, and suppliers. Innovation, he argues, will take place where there is greatest economic benefit to the innovator. Het innovatiedilemma, kansen en risico's van nieuwe technologie Clayton Christensen IBM was marktleider op het gebied van mainframe computers maar werd op de markt voor pc' s verrast door nieuwkomer Apple. Toch was IBM een professioneel geleide onderneming, die investeerde in nieuwe technologie. En dat is nu juist het punt, stelt Christensen in zijn indringende boek 'Het innovatiedilemma'. Vernieuwende ondernemingen, die goed naar hun klanten luisteren, laten kansen die ontwrichtende innovaties bieden, liggen omdat hun klanten er nog niet aan toe zijn. Vervolgens worden zij voorbijgestreefd door nieuwkomers op de markt. Hoe managers dat lot kunnen voorkomen, laat Christensen zien. Hij schetst de principes van ontwrichtende innovaties en biedt managers een praktisch kader om met succes het innovatiedilemma op te lossen. Innovation guide Western Australian Innovation Centre A guide to the innovation process for established and upcoming innovators in Western Australia. This guide provides information on Business Planning; Project Management; Intellectual Property; Grant Applications; Market Research and Marketing. Het innovatiezakboekje Administratie Wetenschap en Innovatie (AWI) Het innovatiezakboekje ’100 vragen over innoveren’ biedt de Vlaamse ondernemers en bedrijfsverantwoordelijken die wensen te innoveren een helpende hand met zoveel mogelijk praktische informatie die het omzetten van een idee in een vernieuwend product of dienst makkelijker moet maken. Deze tweede editie is een uitgave van de administratie Wetenschap en Innovatie (AWI) in samenwerking met IWT-Vlaanderen. Handboek innoveren Hans Ham Een beknopt stappenplan voor ondernemers. Het handboek innoveren voor MKB bedrijven is een kort en luchtig geschreven handboekje dat inhoud geeft aan het begrip innovatie en u helpt bij de beeldvorming wat innovatie voor u kan betekeken en hoe u innovatieprocessen in beweging zet. The Future of Competition: Co-Creating Unique Value with Customers C. K. Prahalad, Venkat Ramaswamy This book is about the emerging "next practices" in value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized cocreation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital-a new theory on how to compete. Creative Destruction: Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them R.L. Nolan / D.C. Croson Striving for excellence or building to last is one thing. Sustaining superior performance over the long haul is another matter entirely. Based on a concept first advanced some 70 years ago by economist Joseph Alois Schumpeter, Foster and Kaplan propose that corporations can outperform capital markets and maintain their leadership positions only if they creatively and continuously reconstruct themselves. In doing so, they can stay ahead of the upstart challengers constantly waiting in the wings. The decidedly radical paradigm that they champion has been urged in one form or another by others since Schumpeter, but this effort is particularly convincing because of the massive research the authors cite to back it up: McKinsey studies of more than 1,000 corporations in 15 industries over 36 years.
Praktijkhandboek innovatiemanagement Handleiding voor procesopzet conform ISO 9001: 2000 Anneloes Cordia De noodzaak van innovatie staat tegenwoordig nauwelijks ter discussie. Zonder innovatie kunnen productiviteitsverbeteringen en kostenbesparingen niet worden doorgevoerd. 'Praktijkhandboek innovatiemanagement' beschrijft hoe men op praktische wijze een procedure kan opstellen conform de nieuwe ISO 9001: 2000 norm voor de innovatieprocessen binnen de onderneming. De problematiek wordt van alle kanten belicht, zodat alle betrokkenen binnen een organisatie zich in het boek kunnen herkennen en kennis kunnen nemen van de werkwijze van andere disciplines op het gebied van innovaties. Uiteindelijk zal de lezer kunnen toetsen of de rolverdeling binnen een innovatieproject toepasbaar is op de eigen situatie en is men in staat om door middel van projectmatig werken volgens de innovatieprocedure de eigen werksituatie te verbeteren. Managing Innovation: Integrating Technological, Market and Organizational Change Joe Tidd, John Bessant and Keith Pavitt Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. The management of innovation is inherently interdisciplinary and multifunctional and Tidd, Bessant and Pavitt provide an integrative approach to the subject. Achieving Planned Innovation Frank R. Bacon, Jr., and Thomas W. Butler, Jr. This book describes Planned Innovation, a systematic process for identifying new product opportunities that have low probabilities of failure. The authors advocate a scientific reasoning process, strong market orientation, and multifunctional involvement to define and test product-market hypotheses prior to the development phase. They also present a structured framework for defining opportunity selection criteria and the range of requirements that new products have to meet in order to be successful. Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability Michael L. George, James Works, Kimberly Watson-Hemphill, Clayton M. Christensen Proven strategies for speeding innovation and getting to market Innovation is a critical driver of organic growth in today's rapidly expanding markets. That's why the number one issue on most CEOs' minds is "How can we speed up our innovation process and get successful new products and services to the market more quickly?" In Fast Innovation the author coaches CEOs and senior managers in proven strategies for using innovation to drive growth in shareholder value. Readers learn how to: Achieve faster, more controllable time-to-market Generate highly differentiated products, services, or experiences Reach a deeper understanding of customer needs Create a culture that drives innovation. Building competitive skills in SMEs Enterprise Directorate-General of the European Commission This book is a result of a study commissioned by the Enterprise Directorate-General of the European Commission, under the auspices of the Innovation Programme, the specific programme for the dissemination and optimization of the results of activities in the field of research and technological development. The study analyses and describes a series of Innovation Management Techniques currently being tested in SMEs by various national and regional organizations in several European countries, with the objective of validating their usefulness as innovation management tools. The Entrepreneurial Mindset Rita Gunther McGrath, Ian MacMillan A Blueprint for Building Entrepreneurial Organizations Nobody needs to tell you that in the new economy, managers using conventional strategies are losing out to smart, fast, entrepreneurial competitors who move on ideas others overlook and who confidently act while others dither. The Entrepreneurial Mindset provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete.
Good to Great Jim Collins Jim Collins heeft met Good to Great een wereldwijde bestseller geschreven waarvan inmiddels al meer dan een miljoen exemplaren zijn verkocht. Dit boek wordt in bijna alle managementliteratuur aangehaald als de meest grondige, inzichtelijke en vernieuwende studie van de afgelopen decennia. Profitable Top-Line Growth For Industrial Companies James D. Hlavacek This is the first book that directly links industrial growth to specific management practices. There are many books that eloquently describe theories and management fads for consumer and retail companies. This is the first no-nonsense book that explains what management should and should not do to accelerate profitable top-line growth in any industrial company.
Marketing Management - 12th edition Philip Kotler e.a. Hoogleraren en professionals vertellen ons keer op keer dat wanneer het aankomt op het hedendaagse complexe marketingmilieu, er niemand in geslaagd is de veranderingen een stapje voor te zijn of in staat geweest deze te interpreteren, verduidelijken en in perspectief te zetten zoals Philip Kotler dat heeft gedaan. Voices into Choices: Acting on the Voice of the Customer Gary Burchill, Christina Hepner Brodie A groundbreaking how-to resource that addresses the gap between having your customers' voices, and being able to translate their voices into tangible results. Readers will learn how to engage in a process of getting to know their customers and learning their point of view so they can responsibly take action based on their customers' preferences, align the organization around the new insight they have acquired, gain buy-in for the resulting initiatives, and make the outcome of the initiative more successful. Voices into Choices captures the right balance between being a step-by-step method and offering the theoretical framework to understanding and using customer voices. Marketing Planning & Strategy Subhash C. Jain Written for the capstone course in Marketing or Marketing Strategy. Marketing Planning and Strategy will help students and professionals develop strategic marketing skills essential for today's global competition. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management. Marketingplanning, de kunst van het kiezen Sicco Santema, Jeroen van de RijtIn 'Marketingplanning, de kunst van het kiezen' geven Sicco Santema en Jeroen van de Rijt praktische handvatten voor het opstellen van een concreet, praktische en uitvoerbaar marketingplan. Kiezen staat daarbij centraal. Door te kiezen ontstaat focus.
Performance Management James Rollo Organizations realize that their most important asset in achieving success is their people. Performance Management is a pocket guide for attracting, developing, and retaining talented employees. This guide provides supervisors, work groups, and human resource professionals with easyto use processes and forms for planning, appraising, and recognizing performance. Learn how to effectively set measurable goals, build competencies, coach and mentor, conduct performance appraisals and recognize accomplishments. The Search Conference: A Powerful Method for Planning Organizational Change and Community Action Merrelyn Emery, Ronald E. Purser A comprehensive introduction to a powerful new approach for planning organizational change and community action. You'll discover a simple framework for understanding the process and clear step-by-step instructions to guide you in conducting your own Search Conferences. Organisatiedynamica De complexe anatomie van de beweging Thijs HomanIn 'Organisatiedynamica' wordt theorievorming over sociale zingevingsprocessen gecombineerd met de chaos- en complexiteitstheorie. Daarmee levert het boek een innovatieve bijdrage aan de kennis over organisatieverandering. Expliciet komen ook inzichten over de psychologische kanten van veranderen en de machtsprocessen die aan veranderen ten grondslag liggen aan bod. Bovendien wordt een nieuw en concreet perspectief gegeven op de ins and outs van het faciliteren van organisatieverandering. Dit alles maakt het boek tot een uitstekende gids voor hen die het organisatielandschap willen begrijpen en organisatieverandering positief willen beïnvloeden. The Heart of Change: Real-Life Stories of How People Change Their Organizations John P. Kotter, Dan S. Cohen Kotter and coauthor Dan S. Cohen delve deeper into the subject of change to get to the heart of how change actually happens. They attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior? They introduce a new dynamic-"see-feel-change"-that fuels action by showing people potent reasons for change that spark their emotions. Organized around the revolutionary eight-step change process introduced in Leading Change, this story-driven book shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action. The Transformation Fieldbook Stephen Hacker In today's fast-paced global work environment, a lack of organizational transformation means limited life. The Transformation Fieldbook is a detailed reference manual designed for leaders desiring radical change through total organizational transformation. Future Search Marvin Ross Weisbord, Sandra Janoff Explores a promising way for enabling diverse groups of people with a stake in an organization or community to plan their own future. Offers principles, techniques, and examples for running successful future search conferences. Organisaties op scherp. Hoe slimme managers verandering aansturen Herman van den Broeck, Steven Mestdagh In tijden van verandering biedt dit boek een vangnet voor managers. Het schetst het strijdtoneel waarop organisaties zich momenteel bevinden. De auteurs bieden diverse manieren waarop organisatieverandering ondersteund kan worden: Het geeft aan hoe men opbouwend tegen verandering kan aankijken en waar zich de mogelijkheden bevinden om verandering om te toveren tot een boeiend en uitdagend gebeuren. Door te veranderen zoeken organisaties een plaats tussen chaos en orde. De auteurs laten zien hoe deze twee eeuwige vijanden met elkaar verzoend kunnen worden. Ze geven aan hoe organisaties zich overeind kunnen houden in een omgeving waarin verandering dagelijkse kost is. Daartoe reiken ze ingrediënten aan voor een geslaagd veranderingsproces.
Portfolio Management for New Products Robert G. Cooper The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded. In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise.
Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition Robert G. Cooper Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. Design for Six Sigma Gregory Watson The objective of this book is expansive: its seeks to establish a comprehensive overview of DFSS for an audience of business leaders. Design for Six Sigma: Innovation for Enhanced Competitiveness provides a rigorous response to the CEO who wants practical solutions to business problems, and not quality theories disguised as guidance. For the practitioner in design, engineering, production or marketing, the book provides well-written steps, discussion and specific direction on the major aspects of delivering customer value, from problem solving approaches to understanding production constraints. Customer-centric Product Definition: The Key to Great Product Development Sheila Mello Despite the prodigious research and money devoted to new product development, nearly nine in ten new products fail to solve a perceived need--and are gone within their first two years. This unique new book introduces and explains Market-Driven Product Definition (MDPD), a proven methodology for identifying and understanding customer-value-based needs, then turning them into products that consistently break through the clutter of the marketplace. Drawing on techniques developed by experts from MIT, the University of Chicago, and the Center for Management of Quality, as well as product development experiences from inside hundreds of top companies, including Abbott, Compaq, and Cisco, the book reveals MDPD techniques managers can use. Leading Product Innovation: Accelerating Growth in a Product-Based Business Marvin L. Patterson "Leading Product Innovation presents a comprehensive and (most importantly) useful framework for understanding how the enterprise innovation engine affects business results, now and for the long term. The book encapsulates literally decades of knowledge and experiences, to give a clear picture of the vital engines of growth, in a well organized presentation blending solid theory with illustrations from real-world applications. The PDMA Handbook of New Product Development, 2nd Edition Kenneth B. Kahn, George Castellion, and Abbie Griffin The editors of the second edition of the PDMA Handbook have "put together a guidebook to help practitioners make improved decisions when traveling through the difficult landscape of new product development" (p. ix). The second edition contains much that is new and much that reflects the changes to the new product development field. Like the first edition, it will be a valuable resource to new product development professionals across functions, industries, and geographies Developing Products in Half the Time: New Rules, New Tools Preston G. Smith Developing Products in Half the Time is a classic on the art and science of competitive product development. This is a real manager's book, one that takes a sophisticated view of project dynamics, corporate structures, and the people who ultimately make projects succeed. Each of its 16 chapters is a self-contained examination of a single aspect or stage of the development process, and the whole adds up to a rational and well-considered approach transferable to real-world situations. New Products Management C. Merle Crawford The rapidly evolving world of new products management develops, discards, and modifies ideas, practices, norms, and processes daily. The individuals who participate in this dynamic environment must sift through current trends and ideas to bring the best new innovations forward. The fifth edition of Merle Crawford's text, New Products Management, is an ambitious effort to reflect the challenges in this fast changing world of new products. This text masterfully identifies and synthesizes new ideas into an integrated view of new products management.
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services Anthony Ulwick In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs", "benefits", "specifications" and "solutions". Ulwick argues that researchers should silence the literal "voice of the customer" and focus on the "metrics that customers use to measure success when executing the jobs, tasks or activities they are trying to get done." Using these customer desired outcomes as inputs into the innovation process eliminates much of the chaos and variability that typically derails innovation initiatives. Diffusion of Innovations, 5th Edition Everett Rogers The name of Everett Rogers...is virtually synonymous with the study of the diffusion of innovations. His coverage is comprehensive, ranging from the elements of diffusion and the history of diffusion research to generators of innovation, change agents, and the consequences of innovations. Among the many features that make this an exemplary interdisciplinary effort are Rogers's clear, literate style and his ability to stay in touch with social realities. He sets a high standard for social theorists. Antennewijzer, Signalen uit de adviespraktijk 2005 van Syntens Syntens Een Tv-antenne heeft als functie om onzichtbare signalen uit de lucht te plukken en deze om te zetten naar scherpe beelden. Een wegwijzer geeft aan welke kant op te gaan als je je bestemming zoekt. Een antennewijzer heeft van beide in huis. Trekken we de analogie verder dan kun je zeggen dat Syntens met zijn Antennewijzer beoogt onzichtbare signalen op het gebied van innovatie op te pikken en deze te vertalen in praktische informatie. Deze kan richting geven aan het denkproces van beleidsmakers op het terrein van innovatie. Trends, knelpunten en behoefte bij innovatie in het MKB Syntens Met de AntenneWijzer geeft Syntens invulling aan de taak om vanuit de adviespraktijk trends, behoeften en knelpunten bij innovatie in het MKB terug te koppelen aan beleid. De waarnemingen van Syntens-adviseurs zijn in de AntenneWijzer 2004 de belangrijkste informatiebron. Adviseurs van Syntens registreren niet alleen manifeste vragen en problemen van ondernemers, maar observeren ook latente knelpunten, trends en ontwikkelingen. Dit soort signalen komt in de AntenneWijzer aan bod.
The Balanced Scorecard: Translating Strategy into Action Robert S. Kaplan, David P. Norton The Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals. Kaplan and Norton demonstrate how senior executives in industries such as banking, oil, insurance, and retailing are using the Balanced Scorecard both to guide current performance and to target future performance. The Balanced Scorecard provides the management system for companies to invest in the long term-in customers, in employees, in new product development, and in systems-rather than managing the bottom line to pump up short-term earnings. It will change the way you measure and manage your business. Competitive Strategy: Techniques for Analyzing Industries and Competitors M.E. Porter Provides tools for capturing the richness and heterogeneity of industries and companies while providing a disciplined structure for examining them. The Mind Of The Strategist: The Art of Japanese Business Kenichi Ohmae Concentrating on the thought processes behind Japan's successful strategic thinking, this book describes what strategic thinking is and presents concepts and concrete examples for its application. Only by integrating the three C's in a strategic triangle Customer, Competitor, and Company can sustained competitive advantage exist. Business managers at all levels can benefit from this 'how to think about it' guide by developing profitable and creative strategies. The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value Frederick F. Reichheld, Thomas Teal Reichheld takes an old-fashioned concept "loyalty"and shows its relevance to customer retention and long-term profit growth. He notes that major companies replace half their customers in five years, half their employees in four and a half and their investors in less than one. To counteract this trend, he recommends loyalty-based management, in which businesses not only make a conscious effort to retain customers but also develop strategies for attracting the kind who are likely to remain loyal. Reichheld also posits a "cause-and-effect relationship" between employee and customer loyalty. Team-Based Strategic Planning: A Complete Guide to Structuring, Facilitating and Implementing the Process C. Davis Fogg "Strategic planning is a critical part of running a business, but when you get a team of people together to plan, it can often become a confused exercise in grand visions without a clear process for establishing workable goals. This book is unique in providing both guidance for the actual content of strategic plans and techniques for how to plan in a team context. Positioning: The Battle for Your Mind Al Ries, Jack Trout The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a position in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Winst uit kernactiviteiten Chris Zook, James Allen In 'Winst uit kernactiviteiten' laten de auteurs zien dat het gezegde 'schoenmaker, hou je bij je leest' nog altijd het beste uitgangspunt is voor duurzame, winstgevende groei. Juist wanneer duidelijk wordt dat veel verwachtingen van de nieuwe economie niet zomaar gerealiseerd kunnen worden, geldt deze klassieke gedachte des te meer. Zook en Allen hebben op grond van hun jarenlange ervaring als strategieadviseurs en op basis van een grootschalig, wereldwijd onderzoek naar de groeiprestaties van bedrijven in diverse sectoren, een effectieve groeistrategie geformuleerd met drie dimensies. The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail Clayton M. Christensen At the heart of The Innovator's Dilemma is how a successful company with established products keeps from being pushed aside by newer, cheaper products that will, over time, get better and become a serious threat. Christensen writes that even the best-managed companies, in spite of their attention to customers and continual investment in new technology, are susceptible to failure no matter what the industry, be it hard drives or consumer retailing. Succinct and clearly written, The Innovator's Dilemma is an important book that belongs on every manager's bookshelf. Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth markets Geoffrey A. Moore This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market. Business Market Management: Understanding, Creating and Delivering Value James C. Anderson, James A. Narus "If you want to understand and manage business markets, there is no better source than Anderson and Narus. Their first-hand experience and insight have created the gold standard'book. The new edition adds fascinating material on customer value management and the role of branding in business markets." Philip Kotler The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits C. K. Prahalad The Fortune at the Bottom of the Pyramid belongs at the top of the reading list for business people, academics, and experts pursuing the elusive goal of sustainable growth in the developing world. C. K. Prahalad writes with uncommon insight about consumer needs in poor societies and opportunities for the private sector to serve important public purposes while enhancing its own bottom line. If you are looking for fresh thinking about emerging markets, your search is ended.
De blauwe oceaan W. Chan Kim, Renée Mauborgne Bedrijven hebben altijd groei gezocht in concurrentievoordeel, meer marktaandeel en/of differentiatie. In de toekomst zullen volgens Kim en Mauborgne deze en andere aspecten van concurrentiestrategie geen winstgroei meer opleveren. 'De blauwe oceaan' is de neerslag van hun ideeën over concurrentie en de toekomst van het bedrijfsleven. De auteurs beargumenteren dat concurrentiestrijd alleen nog maar leidt tot een bloedige rode oceaan van rivalen die als haaien vechten voor creatie of ontdekking van nieuwe, onontgonnen marktgebieden: blauwe oceanen. The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities Robert E. Johnston Jr., J. Douglas Bate The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. Creative Destruction: Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them Richard Foster, Sarah Kaplan Based on a concept first advanced some 70 years ago by economist Joseph Alois Schumpeter, Foster and Kaplan propose that corporations can outperform capital markets and maintain their leadership positions only if they creatively and continuously reconstruct themselves. In doing so, they can stay ahead of the upstart challengers constantly waiting in the wings. The decidedly radical paradigm that they champion has been urged in one form or another by others since Schumpeter, but this effort is particularly convincing because of the massive research the authors cite to back it up: McKinsey studies of more than 1,000 corporations in 15 industries over 36 years. Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization Nancy Tennant Snyder, Deborah L. Duarte Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation's sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone. Waardecreatie en innovatie in de industrie. Nieuwe denkkaders versus oude gewoonten Paul Matthyssens, Koen Vandenbempt, Liselore Berghman
Dit boek wil inzicht verschaffen in de wijze waarop de marketingfunctie
kan bijdragen in de groei van de onderneming. Waardecreatie
en meer specifiek de creatie van klantenwaarde is niet meer
weg te denken uit het jargon van de industriële marketeer.
Ondernemingen in Building a breakthrough business Ron Kubinski This paperback book removes the mystery and complexity surrounding profitable new business growth through breakthrough innovation and synthesizes it into practical methods based on proven experiences by describing the five pillars that are essential for building breakthrough innovation. In addition to detailing an excellent approach to customer-inspired strategic innovation based on his own extensive experience, Ron Kubinski, formerly of 3M, provides the tools and templates for practitioners to put his knowledge into action and make it their own. Market-Based Management: Strategies for Growing Customer Value and Profitability Roger J. Best Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this book details the connections between a market-driven strategy, customer-value, and profitable growth. It outlines the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and efficiency, and overall profitability and shareholder value. Managing Customer Value: Creating Quality and Service That Customers Can See Bradley Gale Processes described in this book provide an insider's perspective on the criteria of the Baldrige Award. Author provides new metrics for market-perceived quality that are straightforward and easy to interpret. The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers George S Day Following up on his Market Driven Strategy: Processes for Creating Value, Day's new book provides practical advice
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