See also references at events

This list below is only a selection of projects in order to illustrate the different types of projects gro3 has worked on.

Audit market excellence

Internal audit on business market excellence of an organization

Coaching of market- and innovation-excellence

Strategic alignment of the organization top-down and bottom-up, brainstorm sessions, groepdecission workshops, group planning workshops, coaching of program- and project management

Concept development

Development of a btb e-portal concept inclusive product portfolio and -plan.

Offer innovation

Adaptation of a base value proposition towards a new target group. Line up of the needs, value elements, development of the basic concept and concept testing (event).

Marketing off innovations

Development of a new value proposition, work-out of the go-to-market implementation plan and coaching of the market introduction.

Market planning

Development of a value proposition, development of a market plan (btc+btb), coaching of the go-to-market and market launch.

Market strategy and marketing plan

Development of a btb-market strategy and operational marketing plan of a technology company. Coaching of the start-up.

Product development

Research for new product concepts and ideas, concept development, research and development of industrie platform and -partnerships.

Product portfolio and-development

Analysis of market needs and the competitive field, development of a portfolio strategy and concept development of product lines.

Product strategy

Development and implementation of a product portfolio strategy.

Result coaching

Team coaching and alignment by market goals. Co-development of action plan and coaching of implementation.

Spin-off coaching

Coaching of spin-off project regarding business case and go-to market.

Start-up off a joint-venture

Development of the business case, development of the value proposition, operational start inclusive the go-to-market.

Strategic innovation program

Research on market trends, competition and core competence's, execution of brainstorms, creativity sessions and group decesission sessions, concept development, development of the implementation plan, coaching of the roll-out.

Value-innovation

Assessment of the actual value proposition, creation of alternative value propositions and development of the final value curve.

Value-analysis

Analysis of the value proposition: what is important for customers? People of different departments brainstorm on this question in order to develop a common vision and consensus on the main topics and value points (common ground).